We didn’t bring a proposal.
We brought you a working demo.
A site that sells cars while the showroom is closed: your stock, a monthly price on every car, service booking online and the EV calculator, on a link you can open right now.
Orriq. Built by operators, not account managers.
We build and run websites, CRMs, apps and AI for UK businesses. Ninety-plus sites on our own servers, seven bespoke platforms live, and a made-to-measure storefront taking real orders for a Walsall manufacturer.
Everything a dealer runs on, from one team.
The website, the hosting, the tracking, the CRM and the phone. One team, one number, and you own all of it.
- The two people in this meeting build it. No account manager, no hand-off.
- A staging link every Friday, not a status report.
- Code, domain and data in your name from day one.
- Itemised pricing. You see every line, and you can say no to any of them.
Showroom, phones, stock, follow-up. Not how the brochure says it works.
Missed calls, thin model pages, cars without photos, enquiries with no owner.
For Murley we went further and built a working demo first, so the fix is something you can click.
Stock feed, finance, workshop diaries, phone lines, CRM, ad tracking.
Every URL crawled, every form tested, heatmaps live, and the keys in your name.
Four questions.
Then we’ll show you the answer.
Five minutes on how Murley sells cars is worth more than five minutes of our slides. Tap what applies. Everything after this adapts to it.
Where the current site lets you down
How enquiries reach you, and what happens after 6pm
What you have been offered so far
What a win looks like in 90 days
Where does murleyauto.co.uk let you down today?
When someone wants a car outside showroom hours, what happens?
If you have had a proposal already, what did it look like?
Ninety days from now, what would make this a good decision?
Most of that is the platform model working exactly as designed.
Not one supplier. The model. And the reason we built Orriq the other way round.
The site is theirs, not yours
Leave, and the site, the content and the rankings leave with you. Every renewal is negotiated from a weak position.
A monthly subscription for a reviews widget
Reviews, live chat, finance forms, calculators, personalisation. Each one another monthly subscription, before a single brand is priced.
Years before you can leave
If the site underperforms early on, you are still paying years later. The term protects the supplier, not the dealer.
A ticket, a queue, a quote
Moving a button goes through an account manager to a developer you never meet. Weeks, and often a quote.
Every dealer looks the same
One theme, hundreds of dealers. Sixty-seven years of history ends up in a sidebar block every other dealer also has.
Your enquiries, their database
Leads and visitor behaviour live in their system. Seeing how people use your site is another module.
Orriq: you own it, one fixed price for the engine, every extra a line you can see and stop, changes go to the people who built it.
Six things a customer sees on murleyauto.co.uk today.
A customer’s view of the public site, nothing more. Four showrooms, four brands, a family business since 1959, and the site says almost none of it.
Tell the family storyYou said
Sixty-seven years in Warwickshire barely appears. The homepage is manufacturer promotions first, Murley second.
One hero, not four
Four brands compete for the same space. One opening moment for the group, brands beneath it, sells more.
A monthly price on every carYou said
A price but no monthly figure. Customers shop by the monthly.
Book a service onlineYou said
No way to book a service or MOT online. Most of the trade now offers it.
Proper model pagesYou said
The brand sections are stock lists. To learn about the car, people leave for the manufacturer’s site.
Photos and the wordmark
Thirty-four cars in stock with no photographs, and a logo that does not carry the name. We drew a new wordmark to show what it could be.
Do you want to look like the competition,
or stand out?
- A dealer platform theme shared with hundreds of other dealers
- Manufacturer promotions first, your name second
- The same stock grid, the same filters, the same enquiry form
- Every improvement is a bolt-on with a monthly fee
- The customer cannot tell you apart from the dealer ten miles away
- A site built around the Murley name, the family and the four showrooms
- Search the way people talk, a monthly figure on every car, booking without a call
- The EV calculator, brand pages with depth, reviews and reservations included
- Your own tracking and heatmaps, so you see what customers do and change it
- Owned by you, on your domain, in your name
The website is the engine. Marketing is the fuel.
An engine with no fuel goes nowhere. Fuel in a bad engine is wasted. So we price them separately, build the engine first, and add only what fits how Murley sells.
The website, built and kept running
What you get: a site that sells cars and books services on its own, launched in four weeks, kept fast and secure without you thinking about it.
Tracking, analytics, heatmaps
What you get: proof of what is working, which showroom and source each lead came from, and what to change next month.
Marketing, AI reception, CRM, listings
What you get: more people arriving, fewer of them lost, every one followed up. Each a separate retainer, each only if it earns its place.
The engine · the website. A working demo, before the meeting.
Not a mockup and not the finished site. A working demo, built from public information, on the same URLs as today. Real stock, finance and bookings connect when we build it properly.
- Customers who arrive from Google or Auto Trader and can find, price and book a car without calling
- Service and MOT bookings coming in overnight, not just when the desk is staffed
- A site that reflects sixty-seven years, not a template
Click through the demo as a customer would.
One hero for the group.
- The page opens on a showroom video that plays as you scroll, then settles into the search
- Four showrooms and their numbers in the top bar, always visible
- Family story, reviews and brand range beneath, in that order
- Book a service from anywhere on the site
Every car, every site, one search.
- 122 used and 13 new-in-stock vehicles with photos and filters
- Free-text search that understands plain English (next slide)
- Filter by showroom so Stratford customers see Stratford cars first
- Sort by price, age, mileage or monthly
A monthly figure on every car.
- PCP illustration on every listing, live from your finance provider
- Reserve for a deposit, apply for finance, part exchange, book a test drive
- “Where to see it” with the real showroom photo and directions
- Similar cars and the same model new
Depth for every model you sell.
- 23 model pages across Suzuki, Omoda, Jaecoo and Chery
- Trims, specs, gallery, offers and the current campaign
- Links straight to the matching stock at each site
- Manufacturer offers updated quarterly as part of the plan
Would an EV save you money?
- Four questions: miles, current car, charging mix, then pick the e-Vitara, Omoda E5 or Jaecoo E5
- Live results: annual fuel against charging, pence per mile, five-year view, CO₂
- Ends on an enquiry for the exact car they chose
- Usually a paid extra on dealer platforms. Included here.
Booked without a phone call.
- Service and MOT booking for all four sites
- Registration, preferred date, courtesy car, collection
- Lands in the workshop inbox and your CRM the moment it is sent
- Reminder texts and emails as an option
Search the way people actually talk.
Type what a customer would say at the desk. The site turns it into the right filters. Some platforms sell this as an extra. Try it in the demo. Included.
Every car online is the car on the forecourt.
Keeps the site’s stock, photos, prices and monthly figures matched to the forecourt, every day, without anyone in the showroom doing it.
- Site stock reconciled against Auto Trader and the DMS daily
- Missing photos flagged to the showroom, shoot arranged if needed
- Monthly figures refreshed when rates move; brand offers updated quarterly
- No customer drives to Stratford for a car that sold on Tuesday
- Every car has photos and a monthly figure, so it gets enquiries instead of being scrolled past
- Nobody in the showroom has to remember to update the website
Every enquiry, call and booking, counted once and attributed.
One Tag Manager container feeds GA4, Google Ads, Meta and TikTok from the same events. A booking is a booking in every report, nothing is counted twice, and Consent Mode keeps it compliant.
Enquiry sent, test drive booked, service booked, reservation paid, finance started, phone number tapped, EV calculator finished.
GA4 for the truth, Google Ads and Meta for optimisation, Search Console for search, your CRM for the lead itself.
- You know which showroom, brand and channel every lead came from, and what it cost
- Ad money goes where the bookings come from, not where the platform says
- One monthly report you can read in five minutes and act on
See what visitors actually do on every page.You said
Shows where people click, how far they scroll, which cars they linger on and where they give up. Our own tracker: no cookies, no personal data, nothing typed into a form.
Which buttons, cars and links get attention, and which never do.
How far down a model page or listing people really get.
Search → car → finance → enquiry, or where they dropped out.
Pageviews, sessions, bookings, frustration points and what we changed.
- You see which cars, offers and buttons customers actually engage with, per showroom
- Problems on the site get found by data, not by a customer complaining
- Changes are made because of evidence, and you see the before and after
TikTok and Meta, done properly, and measured.
Plans, films and publishes short-form video and social content at your showrooms, runs the paid campaigns, and ties every enquiry back to the post that started it.
A monthly content calendar per brand and showroom, signed off by you.
Filmed on site: walkarounds, arrivals, handovers, the family and the team.
Meta and TikTok campaigns on stock and offers. Ad spend is yours and stays in your accounts.
Pixel and conversions API set up so enquiries and bookings are attributed, not guessed.
- The manufacturers see an active dealer on TikTok and Meta without you hiring for it
- Stock and offers in front of local buyers every week, and you know which post produced which enquiry
- A dealer that looks alive online every week, without a salary, a recruit or a desk
The phone answered at 7pm, and on a busy Saturday.
Answers the showroom lines when nobody else can. Knows the live stock, quotes a monthly, books a test drive or a service slot, and hands the lead to the right person by morning.
- Your numbers, Murley’s name, only when nobody picks up
- Every call recorded, transcribed and summarised against the customer
- You hear the calls. Nothing goes to a customer without a human seeing it
- Every missed evening and weekend call becomes a named lead on the desk by 9am
- Test drives and service slots booked while the showroom is closed
- Sales staff start the day with a list, not a voicemail queue
Every enquiry in one place, with a name against it.
Puts every enquiry, from web, phone, social and bookings, in one view with its source, showroom and who is following up. If you already run a dealer CRM, we feed it rather than replace it.
- Status on every lead: new, contacted, test drive, sold, lost
- Sits alongside your DMS and Auto Trader
- Your data, in your account, exportable any time
- No enquiry falls between the website, the phone and a salesperson’s notebook
- James can see every lead by showroom, source and status without asking
- One number each month: enquiries in, test drives booked, cars sold from the web
| Enquiry | Source | Showroom | Status |
|---|---|---|---|
| Jaecoo 7 · test drive | Phone agent, 7:12pm | Stratford | Booked |
| Service & MOT | Website booking | Warwick | Confirmed |
| e-Vitara · EV calculator | TikTok campaign | Stratford | Contacted |
| Omoda 5 · reservation | Website, £99 deposit | Warwick | Sold |
| Part exchange valuation | Meta ad | Stratford | New |
Which of these are for Murley?
From what you told us in the first ten minutes. The engine is fixed-price. Everything else is scoped on your real volumes, and anything marked optional we leave out.
The website stands on its own. The other four plug into it and can be added later.
A typical dealer platform, and this.You raised this
| Dealer platform (typical) | Orriq | |
|---|---|---|
| Who owns the site | The platform. Leave, and the site goes with it. | Murley. Code, content, domain and data are yours. |
| Pricing shape | Low entry, then monthly subscriptions per feature | One build fee, one maintenance fee, extras only if you want them |
| Contract | Often a long fixed term | 12 months, then rolling monthly |
| Plain-English stock search | Sometimes an extra | In the demo, included |
| EV calculator | Often an extra | In the demo, included |
| Google reviews on the site | Often a monthly subscription | Included |
| Personalisation | Often a paid add-on | Returning-visitor and showroom personalisation included |
| Reservations & finance applications | Often monthly subscriptions | Stripe deposits included; finance via your provider’s licence at cost |
| Brand content | Often priced per brand | Model, offer and warranty pages for all four brands, updated quarterly |
| Marketing, AI reception, CRM, listings | Not offered, or separate suppliers | Separate retainers, each scoped, each optional |
Start with the engine. Add only what earns its place.
Engine only. Type any scoped figures into the lines on the left as we agree them.
Build: 20% deposit to start, the remaining 80% on go-live. Maintenance starts on go-live, 12 months then rolling. Orriq is not VAT registered. Ad spend is paid by Murley to the platforms directly.
One fixed price for the engine. Everything else, only if you want it.
Website build & maintenance
- Everything in the working demo, built properly and launched on murleyauto.co.uk
- Stock feed, finance figures, reservations, service booking, reviews, EV calculator, brand pages
- UK hosting, monitoring, nightly backups, security updates, a monthly change allowance
- Same URLs as today, redirects and Search Console carried over
- 20% deposit to start, 80% on go-live. Maintenance starts on go-live, 12 months then rolling.
| Listing accuracy | Daily stock reconciliation, photo chasing, finance refresh, quarterly brand offers | Monthly fee, scoped on stock volume and sites |
| Tracking & heatmaps | GA4, Tag Manager, Consent Mode, Meta and TikTok pixels, heatmaps, monthly report | Setup plus a monthly fee |
| Marketing | Social and video content, paid campaigns on Meta, TikTok and Google | Monthly retainer, ad spend separate |
| AI reception | Voice agent on the showroom lines, overflow and out of hours, bookings into the diary | Setup plus monthly, scoped on lines and call volume |
| Leads & CRM | One lead view across web, phone and social, or a feed into your existing dealer CRM | Setup plus monthly, scoped on users and integrations |
Orriq is not VAT registered, so no VAT is added. Social media, Google Ads, CRM, AI and automation are each scoped in a separate session, and priced only if Murley wants them.
Live in four weeks. The demo shows where we start.
Stock feed from the DMS or Auto Trader Connect, finance provider API, showroom photography shoot booked.
Family story, four showroom pages, model offers for each brand, the new wordmark across the site.
Service booking to the workshops, reservation deposits, enquiry routing to the right site. Phone agent trained on stock and hours (if taken).
Same URLs, 301 map for anything that changed, Search Console carried across, launch checked page by page. Social calendar starts (if taken).
Rankings carry over. Nothing 404s.
A staging link every Friday, not a status deck.
The people in this meeting build it. No hand-off.
Repository, domain and data in Murley’s name.
Things dealers ask before they say yes.
Tap any of them. If yours is not here, ask it now.
“We’re already talking to another supplier.”
Good. Compare on four things: who owns it, how long the term is, what is a monthly extra, and how long until it is live. You are comparing a working demo against a proposal.
“It costs more up front than a platform site.”
£5,000 and £300 a month buys what platforms sell as add-ons. Everything else is a line you can see and decline. Put any other quote into the cost slide and we will compare it over the term you would actually sign.
“You’re two people. What if something happens to you?”
That is the strongest reason to own it. Standard code, in a repository in Murley’s name, documented. Any competent developer can pick it up. A platform site cannot leave the platform.
“What about the Suzuki, Omoda, Jaecoo and Chery integration?”
A brand integration is model, offer and warranty content plus a stock feed. Offers from each dealer portal quarterly, stock from Auto Trader or your DMS, finance from your provider. All four brands included, none priced separately.
“What about the manufacturers’ brand standards?”
Brand pages follow each manufacturer’s guidelines and can be updated without touching the rest of the site. If a brand mandates a tool, we connect to it.
“We need it live quickly.”
Four weeks from a yes. The demo already shows the shape of it; the first fortnight is mostly waiting on feed access and photography.
“What if it doesn’t work?”
You own the site either way, and maintenance rolls monthly after a year. Tracking and heatmaps show what is not working so we change it rather than guess. Every extra is a retainer you can stop.
“Who owns the photos, the content, the domain?”
Murley. All of it, from day one. We host it. We never hold it.
One yes today: the engine.
Real stock connected this week.
Yes to the engine, £5,000 and £300 a month. One-page agreement today, deposit invoice, scope session booked for the rest.
Access to the stock feed and finance provider this week. We book the photographer.
Four Fridays later, murleyauto.co.uk is the demo you saw today, built for real, with your cars in it.