A website that sells cars,
not a platform that rents you one.
Rather than describe what we would build, we built it from what is public: your stock, your model range, a monthly figure on every car, online service booking and the EV calculator you have already seen, on a staging site you can click through today.
Orriq. Built by operators, not account managers.
Orriq builds and runs websites, CRMs, apps, automation and AI for UK businesses. Over ninety sites on our own servers, seven bespoke operating platforms live, and a made-to-measure storefront with a quote builder and three payment routes in production for a Walsall manufacturer.
Everything a dealer runs on, from one team.
We build the website, run the hosting, wire the CRM, put the apps in the field and answer the phone with AI. One team, one number, and you own all of it.
- The two people in this meeting build it. No account manager, no hand-off.
- A staging link every Friday, not a status report.
- Code, domain and data in your name from day one.
- Flat monthly plans. Never per seat, never per feature.
Showroom, phones, stock, follow-up. Not how the brochure says it works.
Missed calls, thin model pages, cars without photos, enquiries with no owner.
For Murley we went further and built the site first, so the fix is something you can click.
Stock feed, finance, workshop diaries, phone lines, CRM, ad tracking.
Every URL crawled, every form tested, heatmaps live, and the keys in your name.
Four questions.
Then we’ll show you the answer.
We would rather spend the first five minutes on how Murley actually sells cars than on our slides. Tap what applies; we will come back to it.
Where the current site lets you down
How enquiries reach you, and what happens after 6pm
What worries you about the quote on the table
What a win looks like in 90 days
Where does murleyauto.co.uk let you down today?
When someone wants a car at 7pm on a Tuesday, what happens?
If you have had a proposal already, what did it look like?
Ninety days from now, what would make this a good decision?
Most of that is the platform model working as designed.
None of this is about one supplier. It is how the dealer-platform model is built to work, and it is the reason we built Orriq the other way round.
The site is theirs, not yours
Built on a proprietary platform. When the contract ends, the site, the content and often the search rankings go with it. Every renewal is negotiated from a weak position.
£75 a month for a reviews widget
Reservations, finance forms, reviews, personalisation and an EV calculator each carry their own monthly line. A dealer site can end up with six or seven monthly lines before a single brand integration is priced.
Two years before you can leave
A long contract protects the supplier, not the dealer. If the site underperforms in month four, you are still paying in month twenty.
A ticket, a queue, a quote
Moving a button or adding a page goes through an account manager, then a developer you never meet. Small changes take weeks and often cost extra.
Every dealer looks the same
One theme, hundreds of dealers. The family story, the four showrooms and sixty-seven years of history end up in a sidebar block that every other dealer also has.
Your enquiries, their database
Leads, visitor behaviour and stock history live in the platform. Want them in your own CRM or to see how people actually use the site? That is another module.
Orriq: you own the code and the domain, everything is included, 12 months then rolling, changes go to the people who built it, and every enquiry and click lands in a CRM you control.
Six things a customer sees on murleyauto.co.uk today.
We have not spoken to your team, so this is purely a customer’s view of the public site. Four showrooms, four brands, a family business since 1959, and the site tells almost none of that story.
Tell the family storyYou said
Sixty-seven years in Warwickshire barely appears. The homepage is manufacturer promotions first, Murley second.
One hero, not four
Four brands compete for the same space. A single opening moment for the group, with the brands underneath, reads better and sells more.
A monthly price on every carYou said
Used cars show a price but no monthly figure. Customers shop by the monthly, so every vehicle should carry an illustration.
Book a service onlineYou said
There is no way to book a service or MOT online, which most of the trade now offers.
Proper model pagesYou said
The brand sections are stock lists. There is no depth on the models, so people leave to the manufacturer site to learn about the car.
Photos and the wordmark
Thirty-four cars in stock have no photographs, and the logo does not carry the weight of the name. We drew a new wordmark to show what it could be.
Service 01 · the website. Built before the meeting.
Not a design mockup. A working site built from your public stock and model range, on the same URLs as today so nothing is lost in search when it switches over. Real stock feeds, finance and bookings connect in week one.
Click through what a customer sees.
One hero for the group.
- The page opens on a showroom video that plays as you scroll, then settles into the search
- Four showrooms and their numbers in the top bar, always visible
- Family story, reviews and brand range beneath, in that order
- Book a service from anywhere on the site
Every car, every site, one search.
- 122 used and 13 new-in-stock vehicles with photos and filters
- Free-text search that understands plain English (next slide)
- Filter by showroom so Stratford customers see Stratford cars first
- Sort by price, age, mileage or monthly
A monthly figure on every car.
- PCP illustration on each listing, live from the finance provider once connected
- Reserve for a deposit, apply for finance, part exchange, book a test drive
- “Where to see it” with the real showroom photo and directions
- Similar cars and the same model new
Depth for every model you sell.
- 23 model pages across Suzuki, Omoda, Jaecoo and Chery
- Trims, specs, gallery, offers and the current campaign
- Links straight to the matching stock at each site
- Manufacturer offers updated quarterly as part of the plan
Would an EV save you money?
- Four questions: miles, current car, charging mix, then pick the e-Vitara, Omoda E5 or Jaecoo E5
- Live results: annual fuel against charging, pence per mile, five-year view, CO₂
- Ends on an enquiry for the exact car they chose
- Usually a paid extra on dealer platforms. Included here.
Booked without a phone call.
- Service and MOT booking for all four sites
- Registration, preferred date, courtesy car, collection
- Lands in the workshop inbox and your CRM the moment it is sent
- Reminder texts and emails as an option
Search the way people actually talk.
Type what a customer would say at the desk. The site turns it into the right filters. Dealer platforms sell this as a headline feature. Ours is on the staging site today, included.
The phone answered at 7pm, and on a busy Saturday.
Every dealership loses calls when the showroom is busy or closed. An AI agent sits on each showroom line for overflow and out of hours. It knows the live stock, quotes a monthly, books a test drive or a service slot, and hands a structured lead to the right salesperson by morning.
- Answers in Murley’s name, on your existing numbers, only when nobody picks up
- Every call recorded, transcribed and summarised against the customer
- Service bookings go straight into the workshop diary
- You hear the calls. Nothing is sent to a customer without a human seeing it first
TikTok and Meta, done properly, and measured.
Omoda, Jaecoo and Chery expect their dealers to be active on short-form video. We plan, shoot and publish the content at your showrooms and run the paid campaigns, with tracking wired to the site so a lead is attributed to the post that started it.
A monthly content calendar per brand and showroom, signed off by you.
Filmed on site: walkarounds, arrivals, handovers, the family and the team.
Meta and TikTok campaigns on stock and offers. Ad spend is yours and stays in your accounts.
Pixel and conversions API set up so enquiries and bookings are attributed, not guessed.
An alternative to hiring for the role: no salary, no recruitment, and it can stop on a month’s notice.
Every enquiry in one place, with a name against it.
Web forms, phone agent, reservations, finance applications and service bookings land in one view with the source, the showroom and who is following up. If you already run a dealer CRM, we feed it instead of replacing it.
- Lead status per enquiry: new, contacted, test drive, sold, lost
- Works alongside your existing dealer management system and Auto Trader
- One monthly report: enquiries, test drives, bookings, spend, what to change
- Your data, in your account, exportable any time
| Enquiry | Source | Showroom | Status |
|---|---|---|---|
| Jaecoo 7 · test drive | Phone agent, 7:12pm | Stratford | Booked |
| Service & MOT | Website booking | Warwick | Confirmed |
| e-Vitara · EV calculator | TikTok campaign | Stratford | Contacted |
| Omoda 5 · reservation | Website, £99 deposit | Warwick | Sold |
| Part exchange valuation | Meta ad | Stratford | New |
See what visitors actually do on every page.You said
Our own tracker, built into the CRM. Where people click, how far they scroll, which cars they linger on, where they rage-click and give up. No cookies, no personal data, nothing typed into a form is ever recorded.
Which buttons, cars and links get attention, and which never do.
How far down a model page or listing people really get.
Search → car → finance → enquiry, or where they dropped out.
Pageviews, sessions, bookings, frustration points and what we changed.
Which of these are for Murley?
Based on what you told us in the first ten minutes. Anything marked optional we will happily leave out.
The website stands on its own. The other four plug into it and can be added later.
A typical dealer platform, and this.You raised this
| Dealer platform (typical) | Orriq | |
|---|---|---|
| Who owns the site | The platform. Leave, and the site goes with it. | Murley. Code, content, domain and data are yours. |
| Contract | Usually 24 months | 12 months, then rolling monthly |
| Plain-English stock search | Headline feature, sometimes an extra | Built, live on staging |
| EV calculator | Typically a one-off extra | Built, included |
| Google reviews on the site | Typically a monthly add-on | Included |
| Personalisation | Setup fee plus monthly | Returning-visitor and showroom personalisation included |
| Reservations & finance applications | Per-feature monthly | Stripe deposits included; finance via your provider’s licence at cost |
| Brand content | Per-brand setup and monthly | Model, offer and warranty pages for all four brands, updated quarterly |
| Phone, social, CRM, heatmaps | Not offered, or separate suppliers | Available, separately or together |
Drag the months. Add any other quote you have.
Option 02 is the website, AI reception, social content, CRM and heatmaps, with no per-feature add-ons and no 24-month tie-in.
Orriq figures are our proposal. Orriq is not VAT registered. Ad spend is billed by the platforms directly.
Two ways to start. Both are yours to keep.
Website & stock
- Everything on the staging site, finished and launched on murleyauto.co.uk
- Live stock feed from your DMS or Auto Trader, finance figures from your provider
- Reservations with Stripe deposits, service and MOT booking, reviews
- Model and offer pages for all four brands, updated quarterly
- UK hosting, monitoring, backups, security and a monthly change allowance
- No AI phone agent, social content or CRM
Website, AI reception & marketing engine
- Everything in Option 01, plus:
- AI phone agent on all four showroom lines for overflow and out of hours
- TikTok and Meta content: planned, filmed, published, and paid campaigns managed
- One CRM for web, phone and social leads with source and showroom attribution
- Monthly report: enquiries, test drives, bookings, spend and what to change
- Quarterly review with the family and the sales managers
20% deposit to start, balance at launch. 12-month minimum on the monthly plan, then rolling. Orriq is not VAT registered, so no VAT is added.
Live in four weeks. The hard part is already done.
Stock feed from the DMS or Auto Trader Connect, finance provider API, showroom photography shoot booked.
Family story, four showroom pages, model offers for each brand, the new wordmark applied across print and signage files.
Service booking to the workshops, reservation deposits, enquiry routing to the right site. Phone agent trained on stock and hours (Option 02).
Same URLs, 301 map for anything that changed, Search Console carried across, launch checked page by page. Social calendar starts (Option 02).
Rankings carry over. Nothing 404s.
A staging link every Friday, not a status deck.
The people in this meeting build it. No hand-off.
Repository, domain and data in Murley’s name.
Things dealers ask before they say yes.
Tap any of them. If yours is not here, ask it now.
“We’re already talking to another supplier.”
Good. Compare the two on the things that matter: who owns the site, what the term is, what is a monthly extra, and how long until it is live. We have built ours already, so you are comparing a finished site against a proposal.
“It costs more up front than a platform site.”
It can. The difference is what the monthly buys. Platform sites tend to start low and grow a line at a time: reviews, finance forms, reservations, personalisation, each brand. Ours is one fixed build, one flat monthly, everything included, and you own it. Put any quote you have into the cost slide and we will look at it together over the term you would actually sign.
“You’re two people. What if something happens to you?”
That is the strongest reason to own the site. It is standard code in a repository in Murley’s name, on hosting you can move, with documentation. Any competent developer can pick it up. A platform site cannot leave the platform.
“What about the Suzuki, Omoda, Jaecoo and Chery integration?”
In practice a brand integration is model, offer and warranty content plus a stock feed. We take the offers from each dealer portal quarterly, pull stock from Auto Trader Connect or your DMS, and show finance from your provider. All four brands are included in the plan, not priced separately.
“What about the manufacturers’ brand standards?”
Brand pages follow each manufacturer’s identity guidelines, and the site is built so the brand sections can be updated without touching the rest. If a brand mandates a specific tool for finance or stock, we connect to it rather than fight it.
“We need it live quickly.”
Four weeks from a yes, and the first two are mostly waiting on stock feed access and photography. The site itself already exists.
“What if it doesn’t work?”
You are on a 12-month plan, not a long tie-in, and you own the site either way. Heatmaps and the monthly report show exactly what visitors do, so we fix what is not working rather than guess. If we cannot hit the four-week launch we agreed, the build is on us.
“Who owns the photos, the content, the domain?”
Murley. All of it, from day one. We host it and keep it running; we never hold it.
Say yes in principle,
and we connect the real stock this week.
Pick an option. We send the one-page agreement and the 20% deposit invoice.
You give us access to the stock feed and finance provider. We book the photographer.
Four Fridays later, murleyauto.co.uk is the site you saw today, with your real cars in it.